To celebrate the 100th anniversary of Zanussi, the famous Italian home appliance brand, we have planned and executed a creative and stylistic promotion campaign. Through this strategic campaign consisted of social media campaigns, media coverage, and a 2-day shopping mall event, we have successfully promoted brand awareness as well as new products.
With adults as our main target audience, we have launched a social media campaign to attract the mass public before the promotion event. During the event, we have displayed custom-designed booths and creative activities to grab the attention of family visitors. Our eye-catching entrance arc and T-shirt art installation served as the main attractive visual element. We also designed two games to arouse attention and retain visitors. Through these, the visitors have shown more interest in learning more about the brand and its products.