DescriptionThinking that “how to be healthy” is a cliched discussion? Let’s see how Firebean broke-through this stereotyped mindset!:
- In 2022, Firebean once again became a consultant of Central & Western DHCE for rebranding the centre to a youthful and down-to-earth health spot for residents.
- In our innovative strategies, we organized ”仲夏Green嚟大笪地” Weekend Market at K-farm (堅農圃) in the last weekend of July 2022. This mid-summer market attracted thousands of local residents to visit and purchase a variety of local health products. Busking performances were specially programmed to enhance the atmosphere.
- A remarkable point to highlight in this experience was that, Firebean, as a PR agency, successfully utilised our business network to line up local health product vendors to support this two-day event. Our professional PR and marketing expertise, together with the abundant business resources contributed this breakthrough to the traditional NGO’s business model.
- Overall planning, preparation and coordination
- Media invitation
- Press release writing
- Coordination with vendors
- Visual design
- Event production