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Description
Appointed by Glencraft Luxury Mattress Hong Kong, we developed a six-month social media campaign for this royal-warranted luxury mattress brand which was newly introduced to Hong Kong from Scotland, UK. Our social media campaign successfully introduced this brand to the Hong Kong citizens, leading the brand to establish its position in the high-end luxury mattress market.
Tasks

In-depth market & target audience analysis
Strategic social media planning
Advertisement campaigns on social media platforms
Bilingual copywriting (Chinese & English)
Professional graphic design
Photo shooting and retouching