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Description
UGears is a kickstarter-funded wooden 3D mechanical model collection originated from Ukraine. Its fine and delicate design has attracted teenagers and adults over the world. To gain popularity in Hong Kong, we have invited several media to experience the wonder of UGears.
Tasks

To promote UGears (a Kickstarter-funded wooden 3D mechanical model collection) to target audience (young adults) through various online channels

Press release writing
Media pitching
Product seeding
Product photo shooting