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FIREBEAN |
PR MARKET DECODED
Issue EDM_007
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Inside PR Market Decoded — Firebean’s insider briefing on what’s actually working in Hong Kong’s PR and experiential marketing. This issue: Inclusive Hong Kong: Elevating Public Spaces Through Universal Design and Experiential Accessibility, a deep dive into Roving exhibition in commemoration of the 60th anniversary of Action Committee Against Narcotics, and two fresh civic programmes worth your attention.
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| SECTION 01 — 本期資訊 / WHAT'S ON |
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| GOVERNMENT · CULTURE | LCSD / CSTB |
「中華文化節 2026」九月壓軸：中聯電影奇蹟回顧展
由文化體育及旅遊局呈獻、康文署主辦的第三屆「中華文化節2026」以「傳奇」為主題，六月至九月呈獻逾280場精彩節目。九月亮點包括香港電影資料館「寫實昇華——中聯電影的奇蹟」回顧展（8月29至30日放映《愛》及《七彩寶蓮燈》），以及香港文化博物館「幸會25歲——香港電影資料館珍藏展」（展至2027年3月，免費入場）。把握最後機會，感受中華文化的傳奇魅力。
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| GOVERNMENT · MEGA EVENT | HKTDC 香港貿易發展局 |
香港貿發局香港鐘表展第45屆 9月1日會展揭幕
全球最具規模的鐘表貿易展——第45屆香港貿發局香港鐘表展，將於9月1日至5日在香港會議展覽中心舉行。同期舉辦「國際名錶薈萃」（Salon de TIME），匯聚國際頂級腕錶品牌。展會設有「永恆歲月」、「包裝」、「機械及設備」及「零部件」四大展區，並舉辦「香港國際鐘表論壇」探討AI融合與市場趨勢。線上展同期於8月25日至9月12日舉行。
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| SECTION 02 — 市場洞察 / MARKET INSIGHT |
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Data-Driven PR
Data-Driven Public Sentiment Analysis for Gov PR
Turn event foot traffic into actionable public sentiment data.
Traditional 'head-counting' at events is being replaced by sophisticated sentiment analysis. By using anonymous heat-mapping and interactive digital polls, government departments can now measure not just how many people attended, but how they felt about the policy message. This data is invaluable for justifying marketing spend and refining future communications to better serve the public's needs and concerns.
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| SECTION 03 — / CASE STUDY |
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| GOVERNMENT | Narcotics Division (ND) of the Security Bureau |
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Commemorating 60 Years of Anti-Narcotics Action
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60 Years of Impact: Roving exhibitions that redefine experiential design.
Developing and executing a multi-faceted public exhibition for the Narcotics Division with an extreme pre-Lunar New Year deadline, complex content approvals, and a high-profile opening ceremony was a major challenge. Firebean strategically deployed agile project management, innovative experiential design including VR and robotics, and meticulous content navigation. This resulted in the delivery of an impactful and critically acclaimed roving exhibition on an unprecedented timeline, successfully conveying crucial anti-drug messages to the public.
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| SECTION 04 — 為什麼選擇 FIREBEAN / WHY FIREBEAN |
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We Speak Government. We Deliver Experience.
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Government projects require a unique balance: strict adherence to policy guidelines, rigorous budget accountability, and the creative firepower to actually engage the public. Firebean bridges this gap.
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Compliance-First Creativity: We design bold experiential campaigns that pass internal review boards on the first try. |
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Tender-Ready Metrics: Our proposals include hard KPIs and measurement frameworks that satisfy procurement requirements. |
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Proven Track Record: Trusted by LCSD, EDB, and other departments to handle sensitive public-facing initiatives. |
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